Animal Welfare Policy

We are committed to responsible retail that respects animals, people, and the environment. Across our fashion and homeware collections, we work to ensure that any animal-derived materials are sourced ethically, transparently, and in line with high welfare standards.

Our goal is simple: no unnecessary harm, clear information for our customers, and continuous improvement across our supply chain.

What This Means in Practice

Ethical Sourcing

We only work with suppliers who meet strict expectations for animal welfare. This includes humane treatment of animals throughout their lives, responsible farming and husbandry practices, and full traceability of animal-derived materials where possible.

No to Cruelty

We do not support fur farming or products made from fur, materials from endangered or protected species, practices such as live-plucking or inhumane slaughter, or products linked to illegal wildlife trade or exploitation.

Responsible Materials

Where animal-derived materials are used, we expect wool sourced without mulesing, down and feathers from non-live-plucked sources, leather sourced as a by-product of the food industry, and a preference for certified or recycled alternatives where available. We actively increase our use of alternatives such as recycled fibres, plant-based materials, and synthetic substitutes.

Cruelty-Free Approach

We prioritise products that are cruelty-free. For relevant categories we avoid animal testing wherever possible and support suppliers using alternative testing methods.

Transparency for Our Customers

We believe you should know what you’re buying. We aim to clearly label products where applicable, share information about material sourcing, and avoid misleading claims about sustainability or animal welfare.

Working With Suppliers

All of our suppliers are expected to meet our animal welfare standards, comply with all relevant laws and regulations, and provide evidence of ethical sourcing when requested. We carry out risk-based checks and will take action if standards are not met, including removing products or ending supplier relationships.

UK Legal Alignment

We align our approach with key UK legislation including the Animal Welfare Act 2006, the Wildlife and Countryside Act 1981, the Fur Farming (Prohibition) Act 2000, and relevant import/export controls under CITES. All suppliers must comply with applicable UK laws where products are sold into the UK market.

Reporting Concerns

If you have any concerns about a product or our practices, please get in touch via our customer support channels. We take all concerns seriously and investigate them thoroughly.

Continuous Improvement

We regularly review our practices, work with suppliers to raise standards, and explore better alternatives to animal-derived materials. We are committed to making responsible choices easier — for you and for the animals affected by what we sell.